Scheme Design Of Marketing Management About Fuxi Crab In Wuxi

At present, the market level of crab farmers in wuxi city of Jiangsu province is very low, crab farmers have no scientific marketing thinking, it is not good for them to improve the marketing ability and obtain higher profits. Based on the current situation, this scheme plans to create an enterprise. As enterprise employees, Crab famers participate in the enterprise carincauda shares, enterprise regularly give wages and sales. Enterprise in operations gradually expand breeding, so as to improve the scale of production and sales. According to the size of the marketing, the enterprise individes markering into farmer and latter. The farmer marketing area is jiangsu and zhejiang market, the later marketing area is the national market and overseas market.Based on the SWOT analysis of wuxi crab,the scheme sets up the enterprise marketing guiding ideology and plans the marketing strategic objectives and specific marketing strategy. According to the enterprise marketing strategy, this plan includes the following respects. First, the development and packing should have characterization and seriation.. Second, the enterprise must keep the price of crab relatively stable. Third, in the channel management, enterprise will individe channel construction into farmer and latter. According to partition, the enterprise designs channel, sets up regional manager and city manager responsibility system, and establishs channel management mode. The enterprise manages dealers on the development,selection, training,valuation and incentive,and actively establishs dealers organization. Fourth, in marketing and promotion, the enterprise puts resources on target markets designedly. Through the enterprise web site, product brochures, posters and propaganda page about joining, the enterprise should combine the overall thinking of market and promotion to design personnel promotion plan, sales promotion plan, media planning scheme, consumer visit enterprise base scheme, holiday plans and soft rodman hype scheme.This scheme can help enterprise improve the marketing concept of employees, establish scientific marketing strategy, quickly open crab market,shape brand well,and enhance the sales of enterprise and the income of crab farmers. The business model in wuxi belongs to innovation mode, so scheme design needs to be improved constantly.