Research On The Development Strategy Of Bank Of Qinhuangdao

From the perspective of development strategy,this article will conduct a detailed analysis and study on the status quo and the future development direction of Qinhuangdao Bank.Based on the internal and external environment analysis of the Qinhuangdao Bank,a development strategy that can provide strong support for the long-term development of the Qinhuangdao Bank will be formulated.Determine the development path and implementation method of the three major sections of group business,retail business and capital business,taking into account the short-term,medium-term and long-term development of the three major sectors.Through Porter’s five force model,PEST analysis and SWOT analysis,the development strategy is discussed in detail.Finally,the characteristics of Qinhuangdao Bank’s development strategy are summarized to provide constructive suggestions for commercial banks in other small and medium-sized cities.The full text is divided into five parts: The first chapter is the introduction,which mainly includes the research background and significance,research status at home and abroad,research content and research methods.The second chapter is the core concepts of the company’s development strategy and related theories,which mainly include the concept of enterprise development strategy.The classification,strategic analysis methods and development strategies were selected.The PEST analysis method,Porter’s five force model and SWOT analysis method were introduced,which provided a theoretical basis for the follow-up analysis of Qinhuangdao Bank.The third chapter was the development environment analysis,which mainly included Qinhuangdao.Macroeconomic environment analysis,Qinhuangdao banking industry environment analysis,Qinhuangdao Bank internal environment analysis,Qinhuangdao commercial bank PEST analysis,Qinhuangdao commercial bank SWOT analysis and Porter’s five force model analysis;Chapter IV is Qinhuangdao commercial bank development strategy formulation,mainly including strategy Objectives,overall strategies and business unit strategies;Chapter 5 is development strategy safeguards,which mainly include organizational restructuring,operational management capacity building,innovation capacity building,and corporate culture construction.For Qinhuangdao Bank,2017-2021 is about to usher in the second five-year strategic planning period,which is an important period in which major development opportunities and challenges coexist.Standing at the node of the future,Qinhuangdao Bank needs to sum up the past development laws and discard the existing advantages and disadvantages of Qinhuangdao Bank.The purpose of this paper is to study Qinhuangdao Bank’s development strategy in the current complex strategic environment.Based on a large number of investigations and researches,field surveys are combined with theoretical research to analyze the internal and external parts of the Qinhuangdao Bank through system-wide analysis methods,chart model analysis methods,qualitative and quantitative research methods,empirical analysis,case study methods,and comparative research methods.The environment,sort out the development status of the Qinhuangdao Bank,study and formulate the development strategy of the Qinhuangdao Bank,seize the development opportunities,continue to expand market share,and promote economic and social benefits.