Research On The Strategy Of Bank Of China Binzhou Branch

Binzhou city, Shandong province is an key area of overlapping construction anddevelopment of National12th ifve-year plan and the Yellow River delta economic belt andcoastal blue economic zone，which brings new challenges and opportunities for thedevelopment of economy of Binzhou city. Faced with the challenges and opportunities of thenew era, comprehensively concluded, in the12th ifve-year plan, Binzhou city will pursue andsurpass the golden period, industrial structure transformation phase， comprehensivetransportation hub formation period, comparative advantage appearance period and urban andrural overall acceleration period. And meanwhile, ifnancial institutions are required to servethe needs of the local social and economic development.As an important ifnancial institution in Binzhou, The Bank of China, Binzhou Branchcan not only guarantee and provide a good local funding for enetrprise development, but alsoprovide customers with more comprehensive and high-quality ifnancial services and makegreater contributions for the high-speed economy in Binzhou city by making use of its capitalallocation function and its valuable geographical, talents and technical advantages.Aiming at the macro environment development status and the interior currentmanagement mechanism The Bank of China, Binzhou Branch, faces, with the content of itsdevelopment strategy and its implementation of countermeasures as the research object, thispaper aims to analyze the current operating status and deal with the existing problems TheBank of China, Binzhou Branch faces, ifrstly analyzing the whole research background andsigniifcance, and then discussing the general theory of strategic management. Based on this,this paper anal sizes the strategic environment of The Bank of China, Binzhou Branch,ifnding out the deifciencies and problems in its development and ifnally discussing thedevelopment strategy and strategic implementation countermeasures of The Bank of China,Binzhou Branch.Through the above research, this paper insists The Bank of China, Binzhou Branchshould take the following ifve aspects as its strategic development direction in the future, thatis，Implement of Strategy Management, Human Resource Management, Financial Budget Management, Risk Management of Internal Control and Information TechnologyManagement, to enhance the sustainable development and high-speed development ability,building its core competition ability, Implementing its healthy development, ensuringBinzhou Branch will serve the strategic layout of The Bank of China and the generaldevelopment of Binzhou city better, giving full play to the bank’s own economic adjustmentability and meeting the ifnancing needs of development of enterprises.