The Competition Strategic Research Of China Mobile Communication Group Shandong Limited Company Binzhou Branch

Along with the establish of China Unicom, and the division of the China Telecom, Binzhou CNC begin to build their own PAS(Personal Access Phone System) network, and the market of Binzhou mobile then become three parterres to compete. So for the purpose of taking up the major newest market shareholder Both in revenue and volume users , stable the original customers, and developing new customers, Binzhou mobile company as a subsidiary branch of China Mobile Communication Corporation, need to choose the suitable competition strategy, and thus to archive our own goal, Under the guidance of the Corporation overall strategy , to become the domain service provider of mobile market, and to be strong constantly. And make due contributions for China Mobile Communication to "create world-class enterprises," strategic objective.With the help of PEST(Political,Economic,Social,Technological) analyze, we learn much about the key operation elements that related to Binzhou mobile company including local technologies, economy, culture, politics, and nature environment, and etc. All these key elements are connected each other, bring opportunity to Binzhou mobile company along with threaten. The rapid development of local economy lead to the improvement of the people's living conditions ,raise the demand of the people of the telecommunications industry, and build a good foundation for the mobile market. By the value chain analysis we find out the advantage, shortcoming of the inner resource of Binzhou mobile company. SWOT analysis to identify the strengths and weaknesses of the Binzhou mobile companies. Through investigation, and associated data analysis, a clear understanding of the current competitive environment located: the main Internal competition in the different industries is from Binhzou Unicom. In order to keep the competition position, Binzhou mobile company should choose the right competitive strategy: the difference strategy, to operate with the different way on service brand, Channel Management, network and custom service and etc, and to achieve the sustained competitive advantage by improving the efficiency the company.This paper is divided into seven parts. First, the purpose of this thesis research, significance and research ideas, and then a detailed analysis of the macroeconomic environment in Binzhou, and to the opportunities and challenges brought about by the development of Binzhou mobile companies; identification and analysis of existing major competitors and potential competitors; the focus of Binzhou Unicom (major competitor) in the future, the existing strategies and the advantages and disadvantages; With the help of the movement of the resources and core analysis, the company has identified the advantages of mobile Binzhou. the core competitiveness and market development; Binzhou mobile company combined company's overall strategy and the actual development of a competitive strategy of choice: Difference competitive strategy; Through the network quality, service quality and other aspects of business and brand strategy for the implementation differences, Operating in the market and the implementation of the certification process, Binzhou mobile company achieved better results in the development of the market.