Research On Marketing Course Development In Colleges

Marketing is set up as a major in numerous colleges to satisfy the great amountof needs of marketing professionals with the development of national economy, and itis considered as the college’s essential major to develop. However, the course mostlyapplies the standard ‘three parts’, and has a tendency of ‘liberal education’, sograduates cannot meet the needs of society and employers. Several colleges haveexplored course revolution after the problem appears, but most of them practice in theway foreign curriculum development mode does, and staff cannot teach well, neitherdo students.Vocational education is a considerable system, and there is an array of elementswhich can affect the quality. The sole research can solve part of the problems, but inorder to realize the goal to develop vocational education and cultivate professionalswho meet the requirements of social economy, every element which affectsvocational education should be taken into account and then solutions can besuggested.The essay summarizes some responsible methods and points out the problems toaddress these problems, based on pedagogy, curriculum and psychology theories andinternational researches. Schemes of marketing teaching have been improved, goalshave been clarified, the course structure and content has been adjusted and the courseorganization has been optimized.Marketing is a social specialty, and differs from engineering. During theprofessional practice, some vocations are fixed, such as after-sale services, but mostof them have great flexibility and uncertainty, take product promotion as an example.While these jobs can be relatively fixed by these working processes, there is largevariability and great flexibility in the actual work. If teachers stick to these so-calledwork programs, the development of marketing professionals will be affected to alarge extent. Therefore, this essay will develop the curriculum based on thecharacteristics of the major and theoretical capacity with the purpose of exploring employment-oriented programs and regular material to provide practical basis for thedevelopment of vocational courses.