Research On The Development Strategy Of Guangxi Jinmao Group Company

In the modern social and economic development, as enterprises continue to broaden the development strategy of globalization, enterprises are facing the business environment has also undergone a change rapidly changes significantly, enterprise development strategy formulation and management of enterprises has become the key of success in the fierce competition in the market. In such situation, enterprises must be in accordance with the production, management and development conditions of their own development strategy, the implementation of effective strategic planning, to remain invincible in the market competition. Enterprise development strategy is the soul and long-term planning program in the development of the enterprise, is the source of survival and development of an enterprise.Enterprise development strategy in the enterprise management application began in the last century20’s the United States of America, part of the Large Firm in the selection of enterprise strategy to manage the production of enterprises, improve the company’s management, and achieved remarkable results, this makes the management of enterprise development strategy, the rapid attention from all walks of life, up to now, the developed countries and almost all the large and medium-sized enterprises select the strategic management of the enterprise management, strategic management has become the enterprise management method of general international and popular. In practice, because the enterprise of our country is in the key period of building a modern enterprise system, and therefore must be in the basis of the comprehensive development strategy, to put it into practice and promote the continuous application of management process also exist some problems, which requires enterprises must constantly improve and perfect its own development strategy, better play the real role of development strategy in the development of enterprises.The main content of this paper is divided into five parts, the first part is the introduction to the research content, mainly from the research background, the research goal and the significance, the research content, ideas and methods and enterprise strategic management theory and the method of enterprise strategy analysis of other aspects of analysis;Study on the content of the second part is the analysis of internal environment of Jin Mao Group companies, mainly from the enterprise background analysis, organization structure, human resources, business ability, analysis of the financial situation of enterprises and enterprise culture analysis;Study on the content of the third part is the analysis of the development environment of Jin Mao Group Company, mainly from the macro environment analysis (PEST method), analysis, analysis of industry trends and competition environment of the;Fourth part of the dissertation is to develop the strategy of Jin Mao Group Company, mainly from the three aspects of enterprise SWOT analysis; the overall corporate strategy and competitive strategy are demonstrated;Study on the content of the fifth part is the development strategy of Jin Mao Group measures, mainly carries on the elaboration from strengthening the brand construction, strengthen enterprise management level, and strengthen enterprise human resources management and the enterprise culture construction.