Research On Development Strategy Of Guangxi DD Group

Since 1990s, the real estate market environment has greatly reduced the cost elasticity of real estate enterprises, but also make it more sensitive to the market blank and the transcendence of the real estate industry is facing a serious challenge. Rising house prices in the cause of investment, speculative buyers gradually increased at the same time, there is no ability to purchase the group gradually expanded, various contradictions gradually appear, causing social concern.At the same time, the real estate market changes quite quickly, many developers in the new round of competition in a very disadvantageous position. This situation not only makes the real estate enterprises own resources, the limitations of the highlights, but also allows enterprises to find opportunities or to find a good reference system, and then to accumulate resources and ability to adapt to the changes in the market environment.Therefore, by the rapid changes in the market, the real estate business last strategy is not passively adapt, but according to the judgment of the future market trend, the initiative to change, in order to replace the competition to compete, that is, the cooperation between enterprises.Based on the deep thinking of enterprise strategy and enterprise competitive ability, DD group has studied the development process of the world’s leading companies and the development of modern Chinese enterprises especially the large enterprises.In this paper, the development strategy of Guangxi East German group to develop the enterprise development strategy management and other related theories, as well as the practical application in the enterprise, the development strategy for the Guangxi East German group. This paper first analyzes the national macroeconomic policies, and the Guangxi East German group in the industry to carry out environmental analysis. The resources and the ability to form the core competence of Guangxi East German group were analyzed, and the SWOT analysis method was applied to analyze the SWOT. At last, the strategy of developing strategy of Guangxi East German group is given, and the strategic target of development is determined.