Development Strategy Research Of Guangxi Jinbei Group

Since the reform and opening up, China,whether in foreign trade, international logistics, real estate, pawn industry, has made remarkable achievements, and all laws have constantly improved. Coupled with the opening up and development of the Beibu Gulf Economic Zone and the Operations of Pingxiang Comprehensive Bonded Zone, Guangxi Jinbei Group grow quickly in this environment and gradually developed into the largest private enterprises in the local.This paper analyzes the internal conditions and external environment of Guangxi Jinbei Group, and focuses on the Group’s competitive environment, industry trends, competitors, etc. It also has a detailed analysis of the competitive environment of the Guangxi Jinbei Group with the Porter’s Five Forces Model to establish the company’s SWOT matrix. According to the SWOT analysis,the company should establish the group’s overall strategic choice to be growth-oriented strategy, and rely on the advantages of location and port as well as their own advantages,then basing on its own existing business, taking foreign trade and international logistics business as the core and making the coordinated development of them to establish a unique business model of diversifiedbusiness strategy,in which the development of real estate, property and pawn should be simultaneous, and the company will improve the market share comprehensively, and chose different competitive strategies for different business. Then the company should take the innovation of business model, the reinforcement of human resources management, the importance of building corporate culture, the carrying out of a variety of ways of marketing strategy and the speed-up of the integration of social resources as the protections of the final realization of the corporate strategic objectives.