A Study Of Development Strategies Of Guangxi Papermaking Industry

The invention of paper, one of the four great inventions of ancient China, put an end to the history of using bamboo slips for writing on in ancient China. It greatly promoted the spread and the development of the world civilization. With the development of science and technology in the modern world, the development of papermaking industry has become the second largest industry in the world (the first largest is steel and iron industry). However, China fell behind the world powers in the competition in this field.With the support of our government and the specific policies, Chinese paper- making industry has grown up again quickly. After the development in several 5-year plans, the production and consumption of paper and cardboard in China has now come the second in the world. But there is still a big gap between the average annual consumption in China and that in the world at large or in the developed countries. Product market internationalization, investment internationalization, and techniques and equipment internationalization are mainly characteristic of the development of Chinese papermaking industry at present. The competition pattern of the entire paper- making industry in China has been changed from the competition between domestic enterprises into the competition between domestic enterprises, joint-venture enterprises and foreign enterprises. They compete in the quality of products, price, market, customer service, material resources, techniques and equipment, management mechanism, corporation culture, public relations and so on instead of simple price and output.Since Guangxi is located in the subtropical zone, diverse vegetation grows fast. Either mountain areas or plains are very rich in papermaking resources, which is the greatest advantage of the development of Guangxi papermaking industry. The 41.53% of plant cover rate (not including spinney) is far higher than the average of 13.92 % in the country on the whole. However, because of the natural forest reserve project, the limited cut influences and confines the scope and the output of Guangxi papermaking corporation. In recent years, China-ASEAN free-trade area has been established in Nanning, Guangxi, which has brought Guangxi the golden key to the door of the world trade and of rich resources. It is an urgent task for Guangxi to find out how it can be made good use of in order to develop Guangxi papermaking industry.Through the study of advanced corporations of developed countries and those at home, the paper, based on the real conditions of Guangxi and in terms of corporation strategy and group operation, discusses the strategies for developing Guangxi paper- making industry in the following 10 years and comes up with the strategy for giving priority to the internationalized management in the development of Guangxi paper- making industry, by means of macroscopical environment analysis and inner factors analysis, and reference to the advanced production and management experience of some large papermaking corporations abroad and at home.