A Consumer-based Model Of Authenticity Is Applied To The Development Of Nandan Baikuyao Ethnic Cultural Tourism

Nandan Bai Kuyao nation has a rich and splendid culture. With such a rich tourism resources, how to conduct a scientific and rational tourism development is the key issue before the people. Authenticity is accordingly crucially important for tourism, especially heritage tourism. This paper attempts to applied a consumer-based model of authenticity to the development of Nandan Baikuyao ethnic cultural tourism.The authors will take the position of post-modernism. Combined with the view of constructivism, the author think that:First, authenticity is a socially and, above all, individually-constructed and evaluated perception or experience. It is a matter of extent hence, its extent could be evaluated. Second, tourism developers can influence authenticity.What this paper applied is the consumer-based model of authenticity, which has been confirmed by foreign research data. However the structural tendency of consumers has a great impact on the experience of national culture Authenticity, which makes it necessary to validate the consumer-based model of authenticity in Nandan ethnic cultural tourism environment. By making a questionnaire, the author obtained first-hand information from Nandan Bai Ku Yao tourists and verified the model created by the obtained sample data.This paper attempts to applied conclusion of the study to the development of Nandan Baikuyao ethnic cultural tourism. This study makes recommendations from the aspects of motivation, object-based authenticity and existential authenticity.