Research On The Development Of National Tourism In Ningxia Based On The Theory Of Authenticity

China’s minority cultures is an integral part of the Chinese multicultural, it reflects the diversity of Chinese culture and is a rich ethical cultural heritage. Nowadays, the ethnic cultural tourism which can show the ethnic minority culture and local characteristics has become a mainstream form of modern tourism. The ethnic cultural tourism not only can promote the rapid economic development, but also can improve the living conditions of ethnic minorities. However, due to the lack of relevant laws to protect the nation tour guide, coupled with the development of short-term economic interests of tourism developers, as well as a disproportionate benefit allocation system, it makes local residents prone to cater to the mass psychology of tourists, so that the ethnic cultural tourism lost its real charm.Then,these phenomena cause the discussion on the authenticity of the ethnic cultural tourism. At present, the academic has different views about authenticity.I believe that the authenticity theory includes authenticity of toured object which contains objectivist authenticity, constructivist authenticity and postmodernist authenticity, and authentic perception of tourists which contains existentialist authenticity. Based on this theory, I discuss the elements of the ethnic cultural tourism.It not only can help enhance the competitiveness of national tourism,but also conducive to maintaining the cultural authenticity and to achieve sustainable development of ethnic minority areas.The concrete research process of this topic:①From the research direction,I identify research topics through analysis of the literature data and reflections on practical issues.②Based on the review and collation of relevant literature on ethnic tourism study home and abroad,I establish the theoretical basis and define the concept of the study.③Based on the theoretical perspective of authenticity, I analyzes the ethnic regional tourism development status and ethnic cultural elements which laying the groundwork for further empirical research.④In the system analysis and evaluation of the relevant literatures about authenticity theory and ethnic tourism, I design the questionnaire and obtain first-hand data which I put Park of Customs and Culture in the Homeland of Chinese Hui People as the research case.⑤This research does data analysis by SPSS software and did descriptive statistic analysis of tourists demographic characteristics, tourist behavior and tourist expectations. This research determines the authenticity of ethnic tourism evaluation system and constructs a comprehensive evaluation model on the factor analysis. This research determines the relationship between tourists background information and the intermediary variable and the outcome variable on the AN OVA.⑥Based on the objectivist authenticity theory,constructivism authenticity theory..existentialism authenticity theory,postmodernism authenticity theory and the issues of ethnic tourism development in Ningxia, this research explores the developmen direction of the ethnic tourism in Ningxia.The research conclusion of this topic:①Descriptive statistics:Tourists are mainly composed of the han nationality, hui minority, less other ethnic minorities, while above average income youth male-dominated; are mainly enterprises managerial personnel, technology professional,teacher and student in career structure.Most tourists are the first time to contact Ningxia Hui culture, but also are interested in folk culture, residential buildings, religious buildings, ethnic food.The tourists pay attention to the traditional national culture.②Fthnic authenticity tourism index system:Using factor analysis,I determine each latent variable corresponding observations, and ultimately get the elements which affect ethnic tourism authenticity, of the four main factors which are respectively the ethic natural culture, tourist behavior activities, social construction stage performances. The original true culture have a larger effect on the overall perception of tourism as ethnic natural culture accounts for a large proportion.③Investigate the authenticity perspective on ethnic-based tourism development in Ningxia:Ethnic tourism should be developed with the intent of sustainable tourism development and ethnic cultural protection development as ethnic cultural protection development is the foundation of the sustainable tourism development.The minority should have the ownship,development rights, decision rights and protective rights of the development plan of tourism landscape. Then,the government should guarantee the interests of the minority. The government should strengthen the formulation of tourism cultural protection laws and tourism development laws and regulations. Tourism development has laws which can make ethnic tourism into the legal system and cultural development.