Research On Development Strategy Of Beijing Wumart Retail Group

With the retail business’s growing role and the expansion of the contribution rate of thenational economy growth, the business has started to become a pilot to guide production andconsumption-oriented industries, it has the role of controlled market, decided to produce, affectedthe finance. In addition, due to the country’s economic crisis is often manifested through retailsales crisis, thriving retail development, has become a necessary condition for the development ofthe national economy continues to boom.30years of reform and opening, China’s retail industry has experienced continuous developmentprocess from small to large, from closed to open, from single to multiple and from traditional tothe modern, it made a lot of development, including the development of the supermarket chains isfast, but compared to foreign supermarket chains, there is a great gap between supermarket chainsin China in terms of scale, efficiency, strength etc. Therefore, the analysis of the current situationof China’s supermarket chain problems, study the strategic direction of the supermarket chains inChina and the response, and constantly improve the economic benefits of China’s supermarketchains of supermarket chains, has great practical significance.This paper attempts to study through the course of development of the Beijing Wumartretail Group, operating status, format distribution, regional distribution, management level etc, andlearn from the successful experience of the foreign advanced retail chain enterprises, to find outproblems and gaps in the domestic retail chain enterprises in the presence of business developmentprocess, to cope with an increasingly competitive environment.The paper is divided into six major parts. The first part described on the background andsignificance of the research, on which domestic and international dynamic methods and ideas. Thesecond part focused on the retail industry definition of the various concepts and theoretical part.The third part described on the development and present state of Beijing Wumart retail Group. Thefourth part of Beijing Wumart retail Group SWOT analysis, identify development opportunitiesexist currently within the strengths and weaknesses and the external environment and the threat.The fifth part described on Beijing Wumart retail Group’s strategic thinking, goals and strategicpriorities and procedures. The sixth part provided advice of the various safeguards in the processof development strategy on the Beijing Wumart retail Group. It is an instance reference for thestrategic development and management innovation of other retail enterprises.