Strategic Research Development HY Real Estate Development Company

With the weak global economy and the deepening of the European debt crisis, China’s economic development is also affected. Due to overheating of the real estate investment, house prices rose too fast, China has taken the economic macro-control measures to curb the excessive growth of the real estate market. Although the increasingly fierce competition in the real estate market, the large real estate company and constantly open up the real estate business in the second or third class cities, the constant pressure on living space as HY real estate development company, including the deteriorating external environment, small and medium-sized real estate enterprises on how to formulate strategic objectives and implementation strategy, seeking survival and development will become a serious problem faced by the small and medium-sized real estate enterprises.Firstly, based on the literature review under the premise of strategic management theory and strategic analysis method, show the meaning and methods of this paper. From the external environment, HY real estate development company firstly analyze the company’s development history and characteristics, and then by means of SWOT analysis of strengths and weaknesses, threats and opportunities of the the HY real estate development company, which analyze the internal and external environment, Secondly, HY real estate development company further elaborated the company’s goals and strategic plan selection, as well as the overall strategy and competitive strategy selection. Finally, it discusses the principles of the implementation of the strategy and the implementation of the strategy mode, and put forward the implementation of the strategy support measures.HY real estate development company by the increasing complexity of the internal and external environment full play to their advantages, which continue to make up for their weaknesses, and make strategic choices to achieve the strategic objectives of the HY real estate development company in order to promote the stable development of target.