Research On The Development Strategy Of Real Estate Company

In recent years, the real estate market is developing rapidly, the faster pace of increase in housing prices. To curb soaring house prices and part of the real estate speculation, the central and local government carried out regulation and policy is also more and more strict. Environment has become increasingly serious in this environment, the real estate industry is an indisputable fact that the enterprise funds increasingly nervous, market sales broken, brand enterprise in the industry competition intensifies, the crisis has threaten the development of the real estate company. W in the development of the current real estate company is also facing the same problem.The author hope from W company development present situation and challenges, from the aspects of strategic analysis, to explore out a W company’s future development path. In this paper, combined with theoretical analysis and empirical research method, by using the macro environment analysis, IFE matrix. EFE matrix analysis, SWOT analysis, analysis tools such as VRIO model analysis and the analysis of porter five, analyze the internal and external environment of enterprises, combining with the advantages and disadvantages of the company and the existing opportunities and challenges, through the analysis should be taken to find out the future strategic direction.At the same time, through the implementation of diversification strategy, the talent team construction and management, the construction of enterprise culture and brand, enhance the level of internal management aspects such as strengthening control, can continue to expand their own advantages in regional real estate industry, in the process of a new round of real estate market reshuffle.