Research On Project Management For Product Development Process Based On IPD Of CH Company

Today, the global economic integration, the globalization of the domestic market;at the same time as the financial crisis in Europe and the United States broke out,market competition has become fierce and cruel. The development of new products hasbecome the foundation for the enterprise to survive, so the new product developmentstrategy for an enterprise to obtain and maintain competitive advantage is the mosteffective approach to management. IPD (Integrated Product Development) is a classicalmagic weapon industry today in new product development.IPD, the Chinese meaning of "integrated product development", Is the industry’ssignificant results summarized and refined the experience of a number of new productdevelopment projects, it reflects a new product development project organization,process, tools and various elements. The project management system is also strongsupport the implementation of IPD process. Nowadays, project management hasbecome an important part of successful commercial operation; project management isthe basis of enterprise maximum value. IPD is a concrete application of projectmanagement theory in product development project, IPD process is the successfulexperience in the field of product development project management integration, theimplementation of IPD left the project management system of support will lose the soul.This article is based on the CH in the IPD mode of the product developmentproject management as the object of study. Analysis of the status of implementation ofCH Company at present in enterprise organization structure and management mode ofIPD, analysis of the typical problem of CH Company encountered during the import andimplementation process in IPD, and combined with the theory of project managementsolution. Based on the above analysis and research and improve the productdevelopment project management pattern for CH Company under the IPD process. Torealize the combination of IPD process and project management system organic; Torealize the transition from the occasional project management to establish clear IPDprocess. For guiding CH company’s new product development project management,enhance the company’s new product development capability. This article uses the method of literature research and case study method ofcombining, in accordance with the theory analysis, case, and then proposed the question,analysis and solving problems of logical thinking.The artical, on the basis of analysis and research, is proposed to realize thetechnology development and product development of separation and improve the IPDprocess, from strengthening the project management organization and the project teamto fulfill the responsibilities of improving IPD process, and constructs in IPD processand improve the process of new product development project management system tosupport the IPD process management ideas, for how to build new products in theprocess of developing the project management system in the IPD process are discussedin detail. Hope to CH Corporation as the background, the IPD process to provide someexperiences and references to similar CH company’s implementation.