Study On Service Marketing Strategy Of HC Company

Enter twenty-first Century, service economy gets rapid development, in this new era, service has become the enterprises in market competition to vanquish the enemy weapon. The idea of service marketing is more and more to the attention of business circles and academia and research. At present, many enterprises in our country are carrying on service marketing, and constantly create new service marketing way, expand the scope of service marketing, and achieved gratifying results.HC company is a high-tech private joint-stock enterprises, mainly R&D, manufacturing and sale of Chinese medium voltage power distribution equipment, mainly in the domestic market of city distribution network power system user and each big profession, business users, some products exported to Southeast Asia and africa. Since2007, the national response to the energy-saving environmental protection policy, enterprise and independent research and development of solid insulation switch and its use as the core components of the medium pressure complete sets of equipment and other series of energy saving and environmental protection products. Product technology in a leading international level, especially complete sets of equipment design and functional realization, completely changed the traditional concept of similar equipment, the user can bring considerable economic benefit. But in recent years, because the concept of innovation, to let the market and user first acceptance of this new concept, and domestic and has a strong traditional idea, accept new ideas, new transaction process is relatively slow, few people will be the first to try the crab people, this series of products in the market development and marketing of the effect is not ideal.This paper combines the enterprise new product research and development of the service marketing environment particularity, application of service marketing theory, current to the enterprise service marketing and service marketing strategy, combined with the enterprise service marketing organization structure, undertook systems analysis, on the formulation of enterprise service marketing strategy put forward specific suggestions for improvement, to be effective enhance the enterprise market marketing management level, improve the enterprise independent product R&D capability improvement of service marketing, service marketing strategy, promote enterprise whole competition ability. At the same time as the other electrical equipment manufacturing enterprise service marketing system and service marketing strategy to provide a useful exploration.