An Empirical Research Of Tourism Public Service Influence On Destination Brand Relationship Quality Based On Smart Tourism

In the recent years, the State Council and the Party Central Committee make Tourism as the focus area of modern service industry. Our national GDP per person has beyond 52,000, this shows that we have step into middle developed country level. In recent years, smart tourism, private ordering, global tourism have risen, which means people have higher demand of tourism service. But in reality, the tourism service has not fulfill the tourists’ expectation. Considering these, we advice the research of tourism public service influence on destination brand relationship quality based on smart tourism.The main research objects are tourism public service and destination brand relationship quality. Based on smart tourism research to narrow down the sophisticated tourism public service system. Based on brand and brand relationship quality research to combine with tourism industry. Using documentary method and interview method as qualitative research, using questionnaire method and structural equation modeling as quantitative examination. Building the model of the research of tourism public service influence on destination brand relationship quality, set up hypothesis and testing hypothesis.Study conclusions mainly is the construction of wisdom tourism the perspective of tourism public service to destination brand relationship quality effects of theory model and with structure equation model method quantitative analysis, verify model assume. Think tourism public service to tourists’ behavior has an explicit effects, tourism public service to tourists psychological has an explicit effects, tourists’behavior response to destination brand relationship quality has an explicit effects, tourists psychological response to destination brand relationship quality has an explicit effects. In addition, the study found that the public service of tourism on destinations impact of brand relations, almost all through the tourist response to make effect.The main innovation of this research are:① construct in the perspective of wisdom tourism theory of public service to a destination brand relationship quality model, a total of three dimensions 36 factors, form a rectangle of study on relationship between structural models ②The questionnaire has a certain originality. Selects the six factors as factor of the model, and its scale, for future research to explore new ways and methods.