Study On Logistics Service Marketing Strategy Of Heng Auto Group In Hunan

Domestic logistics industry as an important component of the tertiary industry,with the rapid development of the economy and improve living standards, logistics,showing an unprecedented growth trend. Heng Auto Group is located in the centraland southern regions of the rapid development of enterprise management system,since the restructuring of state-owned enterprises, and constantly improve thetransition from single mainly in the transport sector to get involved in business, realestate, construction and other diversified business model, this diverse of commercialoperation mode, in the face of increasingly fierce market competition in the logisticsindustry, timely adjustment of logistics services marketing strategy is an inevitablechoice and important initiatives.Author through in-depth field investigation, the use of the case method ofanalysis and theory to guide practice, while visits to domestic and foreign logisticsservice marketing development status, a brief overview of the status of the balanceAutomobile Group logistics service marketing and analysis of the logistics servicemarketing development market conditions, according to the conditions of analysisHeng Auto Group selection and development of logistics services marketing strategiesand safeguards. First, the logistics and logistics services related theory, followed bycombing balance Automobile Group logistics service marketing development status,and a detailed analysis of the market environment, and then do the analysis ofenterprise logistics service marketing strategy selection, based on an analysisresults todetermine the7P marketing strategy, finalizing the the7P logistics service marketingstrategy, and based on the implementation of the strategy to provide a series ofcomprehensive safeguards.Choosing this topic is a logistics services marketing, the domestic referenceliterature available research in this area is limited, due to the presence of many otherlimiting factors, this study there are inadequacies, pending further study. BalanceAutomobile Group, for example, the selection and formulation of marketingstrategy for enterprise logistics service has certain reference value for future logisticsenterprises in the formulation of marketing strategies.