Research On Marketing Strategy Of Jiangsu Uni-benefit Intl Logistics Co.,Ltd

The global economic integration and next-generation information technologies such as 5G,blockchain and big data have brought opportunities for the development of China’s logistics.The logistics plays an important role in the national economic construction and takes the mission of providing logistics for other industries,which is becoming a new economic growth point of China’s economic.Presently,the development of logistics has been significantly improved,and the logistics marketing environment and conditions have also been improved,which has laid a solid foundation for the rapid development of logistics marketing.However,because of the late start of China’s logistics,the lack of scientific logistics marketing management concept and standardized management have led to many problems in China’s logistics.Therefore,logistics enterprises must constantly adjust and optimize logistics marketing strategies to face the fiercely competitive logistics market.Based on a full study of domestic and foreign logistics marketing theories and combined with the current marketing status of Jiangsu Uni-Benefit Intl Logistics Co.,Ltd,this thesis analyze the company’s marketing environment with PEST analysis and analyze logistics competitive environment with Porter’s five forces model.It also conducted integrated analysis and discussion on the company’s advantages and disadvantages,opportunities and threats with SWOT analysis,and further analyzed the internal marketing environment of Uni-Benefit Logistics.On this basis,the STP analysis method is used to determine the market position of Uni-Benefit logistics.Comprehensive use of 4P,4C,4R marketing strategy theory and combined with smart logistics marketing theory,this thesis formulates 4P,4C,4R combined marketing strategy for Uni-Benefit from three dimensions of product,customer and relationship,and provides the necessary measures for Uni-Benefit logistics in the process of implementing marketing strategies.The research and analysis of marketing strategy of Uni-Benefit logistics can improve the marketing level of the company,help the company better adapt to the logistics market environment,eliminate the adverse effects caused by the market environment problems,and finally enhance the core competitiveness to achieve the sustainable development of the company.This thesis not only has a guiding significance for the development of Uni-Benefit logistics,but also provides reference for similar Chinese logistics enterprises to break the traditional marketing mode.