Brocade Marketing And Logistics Strategy From The Perspective Of Product Life Cycle Analysis

The concept is the logistics aspects that marketing and logistics enterprises in the process of marketing involved.1916, LDH Weld has made 3 kinds of marketing effectiveness. The ownership of the utility, effectiveness and time effectiveness of space, and proposed the concept of distribution channels, namely, the logistics activities of the early marketing role for a more comprehensive understanding. In 1929,the famous marketing expert Fred ? E ? Clark in the "principles of marketing" research the market further into the logistics business activities of the research areas, which can be seen in the study of logistics theory of marketing and has always been generated in the process theory, is marketing services. In 1962, Drucker American management scholars in the "Fortune" magazine published an article entitled "dark continent's economy," a paper presented to reduce costs of logistics is the last frontier. From the perspective of corporate marketing, combined with the logistics operations, and create their own competitive advantage, and gradually become the mainstream of development.From the perspective of product life cycle, predecessors has been a preliminary attempt to analysis marketing and logistics.With product features,companies develop a logistics operation mechanism for marketing, which is the development of another new idea.Using qualitative and quantitative analysis method, marketing and logistics strategy development enterprise key elements to consider as a measure index system, constructed from the perspective of product life cycle, enterprise marketing and logistics decision-making programs. The research projects of modern China's economic development for the solution of some problems, has important practical significance and strategic significance.