| With the development at top speed of Chinese economic, promotion process of WTO, opening to being protected fields gradually, it brings greatly marketing attraction to the global enterprise. The competition of domestic market become worse because many well-known foreign's enterprise go into China, therefore, it takes a huge challenge to Chinese traditional enterprise. How to achieve the advantage in the competition is facing severe problem for the current enterprise.This paper takes PCG company as a study object. PCG company is a large third party logistics enterprise, which produces logistics service . Facing to the severe market competition and huge opportunity at present, the severe problem of PCG company is that how to obtain the leading advantage to compete with region famous enterprise , expand region market, bring the biggest growth of profits for company , turn to the modern logistics enterprise from the traffic enterprise. In this paper, it is base on the service marketing profit chain, give direction depending on service marketing theories. According to the actual problem of PCG company, building unique service marketing strategy which takes customer as center are raised.In this paper, introducing service marketing strategy request is raised surrounding enterprise total strategy before analyzed the industry of PCG company, market and marketing circumstances. First, according to the PCG company realistic situation and depending on the theory of service marketing, it is built that the PCG company customer service marketing strategy, which takes customer as service center. Second, analyzed the producing reasons of different service quality in PCG company and solved remediable measure of the gap. Finally, build a system of service marketing and manage the service quality so that guarantee to carry out PCG company service marketing strategy. |
