Marketing Model Of The Government Intermediary Organizations

The government intermediary organizations are an important pattern of economy regulation in mature market economy system. It becomes a bridge among government, enterprise and market and takes absolutely indispensable function in course of establishment or maintaining of the market order and the development of the profession. With the development of the market and the society domain and the power of the government gradually draws out from the market and the society. Chinese the government intermediary organizations grow up fast under the foster of the government.But at the same time also face a lot of pressure. How to through the marketing model research, find the crux, analyze the causes and out of trouble, the sustainable development is the focus of this article.This paper discusses the government intermediary organizations marketing elements of the concept and classification, systematically sorting the chamber of commerce, as a representative of the Chinese and foreign to the types and characteristics of intermediary institutions. Based on the basis of empirical study, this study used the large amount of data of Shanghai Pudong international chamber of commerce, made detailed introduction on service function, marketing mode and business development situation, and of intermediary agencies current overall marketing the objective evaluation. Then from the two aspects of internal and external, this paper analysis the government intermediary organizations in the process of marketing influence factor of the analysis. Based on the competition analysis and SWOT method, we in-depth analysis the four the relationship amount of the government support, relationship marketing, service functions and brand building. This paper puts forward an innovative:establishment of the government function argument for relying on, relationship marketing as the core, network information service platform, the supplier channels open and three-dimensional marketing service system.