Research On Marketing Strategy Of ZD Medicines Co.,Ltd.

We have to face a great deal of problems and chances after China have joined the WTO. Perhaps it is a good thing for the enterprises of China, but on the other hand, the enterprises must face some questions about improve their power of competition or adapt the tactics to the new conditions. We all know that Japan and Korea have joined the WTO and their national enterprises have also faced these same questions, but their enterprises have improved the power of competition through balancing the relationship rightly that have occurred between protecting the national enterprises and promoting the marketing competition, then, our national enterprises will how to do in this condition is very important. Our medical enterprises should face these questions bravely and we should change our medicine industry from weak to strong through doing some thing well. This paper just interprets the point from marketing strategy. The medical marketing strategy is the most important factor of influencing the price of medicines. Now our backward medicine marketing strategy make the terminal prices of retailed medicine high, which brings serious burden to the consumers in our country. The implementation ensuring the policy for the medical treatment of the country too brings the enormous pressure and which isn’t beneficial to the development of our medicine market. Meanwhile, our country has opened to outside world in medicine marketing channels since the entry to WTO. Foreign medicine companies have gotten into our medicine market. They compete against domestic medicine companies sharply. This will have a enormous impact on medical treatment of the national economy and the peoples livelihood of our country of the relation, hygiene industry So whether the development of our medicine marketing, or tackling the competition of foreign companies is taken into account, it’s very necessary to study our medicine marketing strategy carefully and through. This medicine from Moscow, marketing strategy, the development situation of Chinese medicine research reflects the current status of marketing strategy, the existing problems and reasons of the marketing strategy. Moscow company pharmaceutical marketing channel status, characteristics, and the gap between Chinese medicine pins, our medical marketing strategy of influencing factors, pharmaceutical marketing strategy and improvement of construction, to the conclusion and suggestion.