| As the hometown of Chinese roses,the China rose industry in Nanyang has developed rapidly in recent years,but progress in China rose marketing has been slow.The problem of difficulty in selling China roses for flower farmers is severe,and the Nanyang government has elevated the marketing of China roses to a new level in the form of official documents,which is sufficient to demonstrate that China rose marketing has become a major constraint factor for the development of the China rose industry.This article uses relevant research methods such as questionnaire survey,observation,interview,and comparative analysis to conduct research and discussion on four aspects of Nanyang China rose products,rose consumers,rose marketing,and sales services.The following research results were obtained through this study1.By conducting surveys and analyzing China rose consumers,ranking their needs,grasping the most painful points of customers,and prioritizing meeting their maximum needs,it is beneficial to improve the transaction rate of China rose products.2.Through internal and external improvements to China rose products,especially the artistic transformation of bonsai roses,the added value and market competitiveness of China rose products can be increased,and the consumer group can be expanded.3.By establishing a new trading market,improving customer offline experience,focusing on developing online promotion,and focusing on intelligent marketing,the transaction rate and sales volume of China rose products can be significantly improved.4.Through the pre-sales and after-sales services of China rose sellers,maintaining relationships with customers,and timely interactive marketing,it is beneficial for customers to complete transactions,repurchase,and drive consumption.This study proposes a new concept of product marketing,which not only provides solutions to the difficult selling problem of Nanyang China rose products,but also fills the gaps in the development of Nanyang China rose industry,improves the transaction rate and sales volume of Nanyang China rose products,and accelerates the circulation of rose products;At the same time,it also provides reference for the marketing of the flower industry,and even for the marketing of the entire agricultural product. |
