Y Company Development Strategy And Implementation Mechanism Research

Y group was founded in1993, and started businesses from the international trade. Now YCompany has developed into an enterprise group, the business field includes the real estate, theinternational trade, the international logistics and the food processing. At present, the total assetsreached3billion Yuan. With the enterprise development, the previous management system hasnot adapted to Y group scale. The changing political and economic situation provide theenterprises with a wealth of impulsion, also contains a variety of risks, so it’s necessary to adjustenterprise development strategy timely. This article will detail Y group how to draw up a newdevelopment strategy, and how to implement by this mechanisms.In this paper, the research content is divided into six parts: the1st part introduces theselected topic background and research purpose; The2nd part is the relevant theoretical basis,including strategic management theory, enterprise organization structure, human resourcemanagement, enterprise KPI performance management and salary distribution system; The3rdpart is the analysis of the development overview and management system for Y group; The4thpart is the analysis of internal and external environment for Y group; The5th part is Y group’snew development strategy and implementation mechanism; The6th part is the conclusion.From the introduction in the different development stages, we can find the diversificationtrend in Y group development, and through the data analysis, points out the defects in theprocess of diversification. Through the research of the management system, analyses the systemproblems. And through the macro environment analysis (PEST), evaluates the externalenvironment faced by Y group. Through the SWOT analysis, analyses the enterprise four majorpats comprehensively. Based on the choice of the diversification, internationalization,informationization strategy, and gives the strategy implement mechanism-a new managementsystem. There are so many enterprises similar with Y group in our country. Some problem issame in these companies. I hope this analysis can provide the similar enterprises some referencein the process of strategy formulation and implementation.