Research On The Development Strategy Of YS Company

After the Reform and Opening-up period,the middle and small-sized enterprises not only play a most active part of economic market,but also occupy half GDP in our country.This article is going to use company YS,which is the classic example of middle and small-sized enterprises,as the study object.Compared with other well known tourist enterprises and eastern Guangdong countryside tourist enterprises,company YS does not have a massive scale and foundation.The company has less competitiveness in the market.Thus,it is important to formulate and implement a strategy in its own path.Based on the analysis of macro industrial environment,macro analysis of products,and the analysis of market prospect,this article begins with introducing the research background,research significance,research thinking and methods,and then uses the Michael Porter's Five Forces Model to analyze the five powers which are the threats of current services in the company.Furthermore,the article also has a SWOT analysis to describe the external opportunities,threats,and internal strengths and weaknesses.It puts forward and analyzes the main problems during the development of company YS.According to what has been mentioned above,the article will also have strategic goals and planning of future development,including marketing,management,research and development,and talent.Last but not least,company YS will expand its sales channels,change employment ideality,enhances the research and development of products,stabilize financial funds,and construct company culture.In general,by formulating,implementing,and improving management strategies,the company YS case study can become an example of middle and small-sized enterprises.It is the first time that the article gives an overview of company YS,pointing out the advantages and disadvantages of the management system inside the company.The systematical analyses explicate a development strategy for the company.Using company YS as a case study helps improve the countryside tourism industry to be operated systematically and scientifically.