Research On The Impact Of Logistics Operation On Business Evaluation In Tsingtao Brewery Group

Beer industry is one of the sharpest in China, and the beer itself has a very strictrequirement on its freshness, and the high quality logistics operation has veryprofound influence on the company operation. In order to meet the demand forproduction and marketing, Tsingtao Beer has made several reforms on the logisticsoperation and has obvious effect. It is very necessary to present a complete analysisreport to the company managers and analyze on a numerical way the effect oflogistics on improving profitability, ensuring beer freshness, circulating, increasingmarket shares, increasing company turnovers and profits.Based on the basic logistics operation theory, this paper analyzes the implicationsof logistics operation, cost, efficiency, and systematically describe the appraisalsystem and methods of logistics operation and its efficiency. From an outside vieweron the company’s annual report, and based on the data published on the companywebsite and the actual situation of the Tsingtao Beer, the paper has reflected the resultof logistics operation with logistics cost, whereby the company running result isshown with incomes, cost, and profits in the form of graphs, data, words. It hasstudied the influence of transportation and storage on the overall company operationand capital running through comparison, calculation, and analysis of the relationshipbetween cost, efficiency, and examples.In the view of the basic logistics operation, the paper has stressed the analysis ofthe composition of total logistics cost of Tsingtao Beer, computed the cost of transport,warehouse storage, and the total cost, and provided their simple breakdown analysis.On the basis of the above calculation and analysis, a lot of data have been utilized toanalyze the influence of transportation, storage, stock and total logistics cost on thecompany production, selling, operation cost, operation income and capital utilization.Through the research, it has drawn the conclusion that Tsingtao Beer is having soundasset utilization, income is increasing, and profitability constant improving. Itsoperation cycle is reducing, stock turnover and receivables are constantly improving,company production efficiency is increasing, and turnover is becoming fast. Throughthe three years data analysis, under the pressure of rising fuel, transporting and raw materials, total cost of logistics operations is rising, and transportation has become ashortcoming of the company resulting in burden on profitability, and total transportcost is increasing. Its stock cost is composed mainly of package and raw materials,and the increased cost on finished products and packages has played a major part onincreased stocks. In the view of stock turnover, Tsingtao Beer is having a faster stockturnover rate, and the company managers are paying attention to the risk of productgetting obsolete, and the lost value due to prolonged stock is increasing. Theconclusion from the analysis of Tsingtao Beer will also provide a theory and practicalguide for analysis of the logistics operations of other similar beer companies.