M&A And Integration Theories And Its Application In Tsingtao Brewery Co.,Ltd

In the current phase, the M&A trend of the domestic companies has come into its peak stage, and with that, there've been lots of merger activities ending up in failure. One of the important reasons is the ignorance of the critical influence of the integration stage on the final result. Thus, research on the integration is the key of improving the success ratio of merging. This article focuses on this point.This article explains the theories of integration first, and then expatiates the fundamental conceptions, methods and initiatives of integration, and introduces the merging activities in western countries and the practice of the domestic enterprises, and analyzes the difference between the merging activities in western countries and those in China, and by focusing on a series of problems happened after the merging, it emphasizes on the 4 aspects including the connotation, functionalities, patterns and contents of the integration activities.This article comes up with the instance of Tsingtao Brewery Co.,Ltd applies the theories into the merging activities taken by Tsingtao Brewery Co.,Ltd.It also refers to the survey feedbacks used in the beer industrial, introduces the overall situation of the entire beer industrial and Tsingtao Brewery Co.,Ltd looks back into the merging and acquisition histories featured with'Development from a higher point and expanding at a lower cost'of Tsingtao Brewery Co.,Ltd and systematically summarizes the factors in their merging strategy that influenced much on improvement of the enterprise's competition, and focuses on the inner resources integration issue in the merging strategy of Tsingtao Brewery Co.,Ltd and also mentions and analyzes the part of culture integration, re-organization, people training, brand integration, financial management, and also evaluates the result of its deployment of the merging strategy. In the last part, this article summarizes the whole case and the inspiration of it.