Research On Corporate Culture Of Tsingtao Brewery Co., Ltd

The enterprise culture is formed in the development process to entrepreneurship as the core,including the code of conduct,ethics,management philosophy,management style,etc.,management theory and ideology.Advanced enterprise culture is the spiritual pillar and power source of sustainable development,is the core competitiveness of the important part,is an important part of socialist advanced culture.With the deepening economic globalization and the improving of China’s socialist market economic system,the competition among enterprises gradually shift from a product competition to a culture competition.Strengthen enterprise culture construction,is the important measure to improve the management level of enterprises,to enhance the core competitiveness of enterprises,and to make excellent enterprise.Bright Qingpi sprit and Qingpi culture have been formed in the long course of development and construction in the Tsingtao Brewery Co.,Ltd.(hereinafter referred to as "Tsingtao Beer").And this has played an important role in enhancing the level of enterprise management,strengthening the competing force and boosting the enterprise’s development.But compared with the domestic and foreign Advanced enterprise’s cultural reconstruction,the Qingdao Beer enterprise culture construction still have a long way to go,some problems that need urgent solution still exist,and it is of vital importance to further improve itself.This paper is guided by the theory of corporation culture and lays emphasis upon "seeking truth from facts".With a standard of the progress of time,an objective and reasonable diagnosis is conducted about the current culture condition of the company.The cream of the corporation culture is affirmed with its impertectness and improvement pointed out,and propounds a planning design of the whole conception of corporation culture system construction and concrete implement plan.Meanwhile,it is pointed out the problems that the company should pay attention to in the implement process,and all these can help the Tsingtao Beer tobuild up a vigorous corporation culture of epochal charater and increase the core competitiveness of the enterprise.Hence,stimulating the company to stride foreward in the coming market competition and realizing the suslainable development.