SD Bank Branches Business Process Re-engineering Case Studies

In the increasingly intense of market competition environment, and various commercial banks in terms of diversified of financial products put into a lot of manpower, material and financial resources, but the advantage of the bank’s financial products are homogeneous, in the same competition status, commercial banks are constantly enriched and improve their own products, enhance customer service, financial products, the growing homogenization of the case, how to improve the product pre-sale and after-sales service, improve customer satisfaction, each commercial banks to improve the core competitiveness of an important factor。 Bank branches front desk business process optimization has therefore become one of the main factors to enhance the competitive advantage of the interbank. On the core aspects of business process optimization has become an issue of reengineering the bank and research, the practice of hot spots. At present, China’s commercial banks in the business layout, business process efficiency, network functions according to the advanced foreign banks still a wide gap, how to properly implement the bank’s business process reengineering to enhance the efficiency of network operations, and improve the bank’s business Flexible, and then enhance network competitiveness is placed in a commercial bank in front of a pressing and arduous task.In the course of the study, the use of systems analysis, case analysis and comparative analysis and theoretical studies on the basis of the reference and analysis of a large number of documents, case studies and inductive derivation, the systematic study of the SD transformation of business processes in the banking outlets.The paper first presented the background and purpose of the research, and on this basis to determine the content and methods of research, and outlines the framework structure of the entire article; described the generation of BPR theory and related concepts, introduced the current domestic an overview of the business processes of major commercial bank outlets, and SD Bank in conclusion introduced the systematic introduction SD Bank foreground network business process transformation goals. VIP customers queuing event, loss of customers, events, and business processes of customers overhead households’event three case studies, explores the problems and disadvantages of the existing business processes. Based on the defined the, new network business process re-engineering design. And performance through business process transformation before and after SD bank branches contrast, pointed out where the key significance of the transformation process.In conclusion, this article hopes that the application of the commercial banking network business process transformation through BPR Theory, to explore a suitable commercial banks and road operable process reengineering, and gradually the commercial banks fight the standard process bank. The research may also reflect many imperfections, hopefully experts, scholars and readers of this article are to give correction.