Smtcl Canada Inc. Expand Market Research

The machine tool industry is the main industry one of the most manufacturing industry in China. The first10years after China’s entrance into the21century, with economic globalization improved it is accelerating the step of reorganization that the domestic corporation invests overseas markets. With the increasingly fierce, international competition, it is the important model that the big domestic corporations build overseas company. On the basis of system studying SMTCL CANADA INC. marketing theories and analyzing the practices of the domestic and international manufacturing industry, the author made use of the substantial evidence analysis method to proceed there search to an excellent exploit market. In the process of the reform of domestic corporation has been emphasized improve domestic corporation reform and development of the premise condition is to emancipate the mind, change ideas, From the plan economy, the old ideas and old liberated thinking mode formed adapt to the market economic system and market competition of new ideas and new mode of thinking to guide enterprise work practice. In the Canadian branch management system used in domestic corporation old management model of common fault, always will manage the understanding for through the planning, organization, personnel, command, control various functions of the play, security enterprise according to the predetermined direction and rule running, completely ignore the innovation in management in the important position. When we enter the international market the managers have to face the international competition, in the organization, management problems is obvious, the service and sales localization and lessons from the Japan, Europe, America and so on of the management model but the planned economy mode is still clear, it is difficult to get used to foreign intense market competition. The author scanned the marketing environment of machine tools, cleared the present conditions and development trends of the manufacturing industry. Then a thorough research is done on its marketing expand, according to the analyzing results and the success of machine tools in the west of the Canada, the marketing proposal is put forward on how to improve its image and fame and consequently, to expand overseas market.