Research On The SMTCL Credit Sales Model

Under the influence of the shadow of the global financial crisis, the domestic and international machine tool industry received a blow, and foreign machine tool industry predators have also eyes were aimed at the Chinese market, and response are specified specifically for the Chinese market sales strategy. In this form of the Shenyang Machine Tool Co., Ltd.(SMTCL) as the world’s largest production and sales of the domestic machine tool manufacturer, with unprecedented pressure. The face of the major projects of the domestic automotive, military, shipbuilding, aerospace and high-tech enterprise, the demand for machine tools is constantly increasing, and how to grow stronger, the SMTCL to do serious thinking. In foreign countries with developed financial sector, credit sales throughout almost all industries, is an essential product sales sales situation, and occupy a large proportion of the total sales volume. In the domestic real estate sales, car sales, credit card sales, credit sales have been very common, especially in a machine similar in construction machinery sales, of Sany credit sales sales have occupied than1/2of the total sales, while the machine tool The industry is not successful the scale credit sales company.The literature collection method, data analysis, comparative analysis of the law, and other papers writing method, the interpretation of the articles. The content is divided into the following six parts. Chapter I provides a brief description of the background and the purpose and significance of the research the SMTCL reference credit sales, chapter II is introduced the SMTCL the status quo and the need to require the introduction of credit sales, Chapter III of SMTCL introduction of credit sales model should do to prepare and conditions assessment Chapter IV preparedness and response to customer credit default, Chapter V credit sales experience, learn and pay attention to the problem, concluded that the mode and summarized to the SMTCL establish credit sales. Compare and credit sales on the existing market for the machine tool industry and the mode to do a brief analysis, to demonstrate the necessity the SMTCL to introduce the implementation of credit sales model through credit sales model similar to the machine tool industry, construction machinery industry development before and after process. SMTCL establish financial leasing companies, the introduction of professional credit sales mode, should do what to prepare and will encounter problems start from SMTCL, financial leasing companies (AMCs), dealers, insurance companies, customers and the guarantor interrelated and influence each other aspects of the enterprise, and the impact of the market as a framework to write this paper.