Research Of Smtcl Transnational Business In Russian Market

With the acceleration of globalization and China's accession to the World Trade Organization, China's domestic market, domestic enterprises and foreign enterprises increased competition; At the same time, China's enterprises are unprecedented breadth and depth of participation in international market competition. In a globalized environment, a just allocation of resources in the domestic enterprises face many from the allocation of resources in the global competition, transnational enterprises, it is difficult to survival and development. Therefore, growth of transnational business has become a general way, the overseas investment and transnational business community of contemporary production and the inevitable trend of development and opening-up. Since 1990s, the world's political and economic situation has undergone some major changes, it provides a good opportunity for China's transnational enterprises, and also brings a series of challenges. In this process, seizing the opportunity to choose the right strategy to meet the challenges, and actively participate in international operations, will undoubtedly be able to make our country into the world after the economic power of the important part.As a leading enterprise of China's machine tool industry, Shenyang Machine Tool Company Limited(SMTCL) not only shoulder the heavy equipment of China's history, but also assume the lead in the international market with China machine arduous mission. Therefore, from the 21st century, SMTCL assumes "equipped with China, equipped with the world" as its mission to create "international, world-class" of transnational groups. How to expand the machinery market and occupation of SMTCL in CIS countries is adjusting the structure of the international market, an important part, while Russia is the core and base of the market. As the world's largest machine tool consumer markets, Russian machine tool market has been the battleground of the world's machine tool manufacturers. Through years of unremitting efforts, we have the market in the CIS, especially Russia has made some achievements; how to maintain and develop the vast overseas market that we are confronting an important issue, and the creation and development of overseas subsidiaries is development of a global market of large transnational corporations important step.This international development based on theory and theory of international business theory, through Russian history, geography, cultural, political, economic and other aspects of comprehensive analysis, in-depth understanding of Russia and the Russian machine tool industry structure and characteristics of the market, combined with the current international financial crisis International Management of Multinational Corporations under the opportunities and challenges, as well as machine tool exports to Russia in recent years, the various problems encountered in trade and measures of localization through the establishment of branches of the business strategy to develop the Russian market of the relevant policies and strategies to find a Chinese multinational companies in the Russian market for long-term development.Of the machine tool market in Russia in recent years through the continuous exploration and personal experience, not only introduced the investment needed to pay attention to the Russian market, the regulations and policies and regulations, but also share in the competitive process in the Russian market, the many lessons learned, and to promote to other types of enterprises in China to the Russian market of transnational business activities. End of the article demonstrates that "construction of the Russian branch is the key to the development of Russian market" the subject, and that SMTCL's "going out" road is still in the initial stage, and must go through a few stumbling block. SMTCL's transnational business has long way to go.