Research On W Group Overseas Cooperation Project Development Strategy

Strategic transformation is in the face of internal and external environment change, toreflect on major issues of enterprise survival and sustainable development of the currentmission, goals, strategy, nature of business enterprises involved in the behavior of enterprisestrategic management, and make the corresponding countermeasures and actions. In2007, awholly state-owned enterprise, W Group cooperated with a private enterprise group companyin Fujian, registered A company, whose annual production capacity is1000000tons of steelbillet steel. Although the project is the largest iron and steel enterprise in Vietnam which isinvested by China, with the highest technical level and the most advanced equipment, itsperformance is not ideal under the current market situation. Therefore, this thesis aims to setup a new development strategy for A company, to manage cultural conflict and avoid the riskof international economic and political environment.This paper basing on the theory of strategy management, management communicationtheory and international business theory, using the SWOT analysis method, tries tocomprehensively analyze and diagnosis the present situation, challenge, internal and externalenvironment of W Group Company’s A project. Then it raises the development strategy andimplementation measures to A project, finally comes to the summary and outlook.The development strategy of A Company is SO strategy which uses all the preferentialpolicies in order to make it IPO in Vietnam. On the implementation of this strategy, it meansthat the overseas investment corporation management system must be optimized. On onehand, the personnel allocation and management communication must be optimized. On theother hand, financial supervision mechanism must be improved. A reasonable choice forpurchasing and sales market is establishing a scrap purchasing workshop in Hongkong. Brandbuilding and promotion enhancing.According to scientific judgment on overseas nonmarketrisks, this paper puts forward six risks that must be concerned.