Research On The Organizational Identification Of The Postal Workers After The Postal System Reform

In recent years, organizational identity was one of the focus of researchers in the field of behavioral issues. Many studies show that when workers agree their organization has a high degree of identity, the workers will internalize organizational goals for personal goals and strive to practice the psychological and behavioral dependence, and then improve individual job performance effectively. The organizational identity of the enterprise workers has provide inimitability strong competition for enterprises to participate in the competition in the industry. On the basis of the survey, organizational identification and its level differences postal workers from a different dimension empirical research. The results show that the Chinese postal system all the way over the years of reform and development, institutional mechanisms for changing D postal reform process, to overcome all sorts of changes in the important task of the difficult hard to bear. Unavoidable, are facing the impact of multiple ideas and thoughts with the constant change and evolution of the internal and external environment and conditions, D Post, affected, some workers even a hesitation and vacillation in the direction of the transformation of the of D postal reform:Lack of organizational development vision lead to workers without a sense of direction; Organization system is imperfect and organizations execution is not strong dampened the enthusiasm of employees; Identity, income differences between postal workers lead to lower workers’organizational identity; Lack of a unified team values weakened the organization the cohesion; Continual loss of talent that appeared short board. Also appear in the process of organization building a lot of conflict:conflict transformation and innovation with the inertia of thinking; standardized management and human relations conflict; a reasonable gap egalitarianism conflict; conflict of teamwork and selfishness; collective interests and personal interests conflicts.The external environment and the development trend of the intersection at the same time, put forward higher requirements for the future development of D Post. People’s Posts and Telecommunications which have fame ever, how to adapt to change under the new historical conditions? First, to gradually optimize the marketing system, focusing on postal economic development, enhance employee well-being; Second, pay attention to the postal cultural construction, enhance service awareness, and enhance the cohesion and sense of belonging; Third, to the people-oriented, increase investment in grassroots construction; Fourth, to create a smooth staff assistance system; Fifth, to create a good corporate image, enhance the influence.Modern enterprises are facing a rapidly changing environment, in such an environment, companies must have the ability to continuously innovate in order to make themselves invincible in the fierce competition. State-owned enterprises to organize construction, precisely to ensure that the organization be more effective play, thereby enhancing vitality and competitiveness through innovation. In this paper, the review of the postal sector reform process in China, the D postal current problems and plight, history and logic depth and the future development direction and trends of D Post Analysis and visualization.