Value Assessment Research On Telecom Operators Self-supporting Channel

Now, with the change of market conditions, telecommunications industry competition to make a gradual shift away from technical aspects to customer service levels, while a main carrier as customer service, customer development, the self-supporting channel makes more importance in telecommunications operator channel management, self-supporting channel has become the first important position in development for user resources, improving user perception, and enhancing customer service. The value of self-supporting channel is influenced by common objective and subjective factors such as market environment and internal operating environment, these impact factors is the decisive factor in the value of assessment results. Value assessment on Self-supporting channel provides accurate information on the overall value of both channels of data, including assessment of activities which is the daily operation of the data, this part of data information has major effect on channels operation for management decisions for managers.This strategic management of telecom operators from the perspective of decision-making in pursuit of the objective of maximizing value of the company, research and analysis the value management of telecom operators self-supporting channel. Reading through the literature, comparative research, data and other research method of combining.The value of the telecommunications industry self-assessment of the background sources and significance of the theory expounded to do a comprehensive analysis, highlighting the important role of self-supporting channel in the carrier market competition and strategy development. At the same time making a detailed analysis on domestic and international telecom operators for the channel status value management and research point of view, combined with self-supporting channel characteristics of the main functions and the value impact factors, as a support, to determine value assessment indicators of self-channel, namely, the financial value of the assessment, latent valuation and channel construction management ability assessment, to further define the value assessment indicators and methods of the three dimensions of evaluation, thus to form a scientific, comprehensive, and rational self-channel carrier value assessment system.Firstly, financial value assessment mainly through analyzing the self-supporting channel dominant financial income and financial cost, understanding the specific composition of financial income and cost of self-supporting channel, assessing accurately current channel profitability. With help of the information provided during the assessment process, finding room for improvement, optimizing business structure and cost, and to achieve the sustained growth on financial value.Secondly, based on an assessment of financial value, the implicit value assessment system introduced, covering the self-supporting channel assessment of customer hidden value creation is difficult to measure.As an important function of the self-supporting channel is to establish and maintain long-term relationship with clients, how to maintain self-channel relationship with customers and have continued competitiveness in the market channel for the telecom industry is an important goal of management. Therefore, the implicit value assessment on self-supporting channel is to enhancing customer satisfaction and loyalty, providing the data on potential profitability for telecom operators, and to help them carry out scientific management of the strategic planning, decision-making and, ultimately, enhance the company's potential profitability.Again, ability to create value of self-supporting channel influenced by internal and external factors such as new entrants, partners, competitors, customers and other, these internal and external factors make tall demand of value creation capacity for operators building and developing of self-supporting channels. According to these requirements can determine value assessment indicators, develop objective and effective evaluation methods, and be the capacity for self-channel-related assessment of the strength of to measure accurately, designed to help managers make accurate decision in order to maintain sustained profitability, and make assessment process data used to manage evaluation, capacity analysis, and others.Finally, take China Mobile SZ branch for example, according to the channel building value assessment system, make a comprehensive value assessment on financial self-channels and non-financial. After analysis found: on the one hand, China Mobile SZ branch, with its stable quality network resources, continuous innovation capability, to enhancing the business management and customer service levels, implementing effective marketing promotion strategies, achieving excellent operating results, and maintaining good financial earnings growth trends, as a result, customer development and building management capabilities of self-supporting channel strengthened gradually. On the other hand, with the use of new value assessment system to assess China Mobile SZ branch self-supporting channel, the ability to create value found there are still aspects need to be perfected. Companies should continue to implement the financial cost for the rational self-channel compression, enhance the ability to focus on customer retention, resolve the status of the slowdown on customer satisfaction. To strengthening the capacity of self-promotion of new channel business, increasing self-supporting channel resources into, and strive to enhance the self-service capacity of operating management.