The Urban Community Endowmen Real Estate Business Model Research

Along with the country in recent years, the aging trend and the growth ofawareness of individual endowment cause family financial assets gradually shift tothe old man, at the same time encourage family endowment functions transferred tothe society, the consumption structure change forward real estate enterprises to findout a suitable development path, in addition to the development of economy and theimprovement of the social security system, to shift more endowment service industryconcept, so as to improve understanding of the institutions endowment serviceproperty, draw lessons from European and American countries by the advanced model,based on its national conditions, combining autotrophic and heterotrophic, namely thecommunity endowment service property of pension institution and family itselfresidential development path at the same time, combining the community endowmentin the development of human services construction standardization old-age security ismore and more social public concern, and therefore also be hot real estate enterprises.As early as June2006, the state council on forwarding the notice about the opinionsof speed up the development of pension services have been put forward, to establish afair and open, social equality predominantly pension services market access system,vigorously develop in a variety of channels in a variety of ways to set up pensionservices, especially to encourage real estate enterprises in a variety of capitalendowment real estate project development.Urban community endowment service of real estate enterprises to exploreendowment real estate is property of initial stage of a prototype, the communityendowment real estate is a real estate property sales and the community endowmentservice center or the combination of services, this new endowment real estate businessmodel would allow the development of pension services consumption in housing salesbalance, consider the benefits of the developers on one hand, on the other hand, as asocial welfare undertakings, as an important branch in social elderly services industry,in particular, get the attention of the society more and more.Due to lack of experience, the domestic urban community endowment real estatethis business model in the localization development infrastructure aspect and so on aseries of problems such as optimum aging service planning is not reasonable, workers,low degree of specialization, the aging services network is imperfect, and so on, thisthesis is trying to combine the real market environment to further explore urbancommunity endowment. This review introduced the community endowment service in real estate businessmodel, on the basis of related theory, discusses foreign community endowmentbusiness model, to our country city community endowment service development, realestate to do comprehensive analysis of the development positioning financingenvironment planning facilities comprehensive summary on the marketing strategyfor the future development mainly studies the following aspects:First, the urban community endowment real estate situation and related theorydevelopment history and present situation, especially in this paper is trying tounderstand the cause of the development of urban community elderly service realestate society and the social demand and real estate developers in the earlyexploration endowment real estate operations, existing problems and the reasons.Second, the main methods for the urban community endowment services wasinvestigated, and sums up the basic experience in the urban community endowmentservice.Third, community endowment real estate business model is discussed in detail withthe method of value chain analysis of the composition, in building a fit with thecommunity endowment real estate business model on the basis of, with pension inChina real estate market dominant model as an example of case analysis there are twoaspects to expect to innovation, one is for a business model on the theoretical supportof community endowment real estate, the second is for real estate enterprises in theearly exploration endowment real estate is, on the development of communityendowment real estate project practical significance.