An Analysis On The Innovation Of Community And Traditional Coffee Shop Business Model

In the 21 st century,the importance of business model for enterprise has transcended the product competition,marketing competition,and talent competition.Because it plays a vital role to decide whether the enterprise can continue to profit and survive.Under the circumstances of entrepreneurship and innovation,the enthusiasm of the people's continue to be rising,more and more people choose to start a own business.And the choice to open a coffee shop is a lot of people's dreams.But the private investment cafe which can make profit becomes less and less.Most of them are in a state of operate at a loss and struggling.Because most of these traditional coffee shop does not have innovative business model,no long-term profit model.And only to sell coffee soft-drink in accordance with the traditional methods.In this thesis,through studying the traditional coffee shop business model,analyzing the nine main factors of business model: customer Segments?customer relationships?place?value propositions?revenue streams?key resources?key Activities?key partners?cost structure and combining with the "community" which is very popular in recent years,to design a set of complete and innovative business model for traditional coffee shop.It provided a new method for the coffee industry in the field of research,and can be referenced by them.First,this thesis studies the definition of business model and main components.Second,analysis the characteristics of the community,and community operation management method.Third,analysis the business model of traditional coffee shop and the main problem;Finally,by taking the MZY coffee shop for example,Use analysis tools such as PEST and Potter 5 force model,adopt the method which combined the community and the traditional coffee shop together,to design a new business model.And propose operational recommendations according to the implementation of the coffee shop,Hope to provide suggestions for the sustainable development and innovative development of the coffee shop industry.