Jizhong Energy Coal Business Development Strategy Research

With the constant development of economy the demand for renewable energy and energydecrease ceaselessly，the main domestic large-scale coal enterprise will face the problem how tokeep sustainable development. How to adhere to the main business to maintain sustained andsteady pace at the same time， Chinese coal enterprises to increase the company’s new profitgrowth point， will become the most coal company the problem that must think. For domesticcoal enterprises in the future in the choice of development strategy provides the feasible scheme.Based on the development strategy and other related theories， in the relevant based on literaturereview， using the SWOT analysis of Hebei group company external environment opportunitiesand threats， the internal factors of the advantages and disadvantages are analyzed andevaluated， by constructing a SWOT model， to determine the Jizhong energy group companygoal of overall development strategy， determine the development strategy is specific carry out，put forward to strengthen the market risk， increase capital investment and financing system，adhere to the management system innovation and technical innovation； optimizing organizationstructure， human resource development， catch good to establish a modern marketing system，and actively strive for national policy and local government support and a series of safeguards.