Strategy Huaneng Hulunbeier Energy Coal To Olefins Business

Stepped into the21st century, accompany with the continuous rising of global crude oil prices and enhanced foreign oil dependence of our country, coal chemical industry, especially coal derived energy industry is obtaining more attention, In recent years, CHINA HUANENG GROUP is developing in a fast and steady pace, to explore upstream coal resources and move into large-scale coal chemical industry, work up to a large group owning the ability of electricity being the first, comprehensive development and international competitiveness.Based on the diversification energy company strategy of CHINA HUANENG GROUP, Hulun Buir company of CHINA HUANENG GROUP is changing the core business from electricity generation expanding to electricity generation and chemical industry.This study follows the order of environment analysis, strategy making, strategy implementation, strategy control in the process of strategy management, adopts relevant strategy theory, analysis the outside and inside environment of MTO, figures out the key strategy elements of outside environment and inside conditions that influence the business. Adopts SWOT method to implement a comprehensive analysis on the outside opportunities and threats, as well as inside superiority and inferior position. The conclusion shows that the MTO of Hulun Buir company benefits with good outside opportunities and superiority, indicates that the MTO strategy positioning is making full use of resources advantage, applying integration strategy, high-tech strategy, low cost strategy and cooperative strategy, and the feasible measures are raised.The MTO business will greatly enhance the anti-risk capacity and market competitiveness of Hulun Buir company of CHINA HUANENG GROUP, enable the company to grow strong and play practical significance on put national scientific development strategy.