Research On The Marketing Strategy Of The Coal Business Of Jizhong Energy Fengfeng Group

In recent years,as the country has laid emphasis on environmental protection and vigorously promoted energy conservation,coal production enterprises have insisted in the purposes of "environmental protection,low carbon,energy saving and green",which are also taken as their strategic objectives for development so as to respond positively to the call of the country.In the course of production and operation,those enterprises implement strict control to enhance the utilization of coal products and improve their economic efficiency.With the rapid development of the new coal market and the increasing abundance of coal products,a large number of coal-related enterprises at different sizes enter the coal industry.This makes the current coal products market render the scene of brisk buying and selling on one hand,and intensifies the degree of internal competition in the coal industry on the other hand.In order to expand the market share and always maintain a competitive advantage in the market competition,many domestic and foreign coal products manufacturers have begun to explore the new way to transform their development strategies and marketing strategies.Therefore,this paper analyzes and studies the enterprise's marketing strategies from the perspective of coal producers,and systematically studies and analyzes the problems related to the marketing strategies.It aims to providing effective methods for enterprises to develop marketing strategies and improve marketing tools in the new market situation.It has important theoretical value and practical value for the stable and long-term development of enterprises.In this paper,Jizhong Energy Fengfeng Group is taken as the research object,whose marketing strategy is mainly analyzed.First of all,this paper focuses on analyzing the characteristics of the external and internal environment of Jizhong Energy Fengfeng Group,and its advantages and disadvantages.Secondly,it analyzes the company's market,competitors and target customers in details,and uses the marketing theory to tap the coal product marketing methods.Finally,by combining theoretical analysis and the company's current status,this paper studies and puts forward the coal marketing strategy program which is suitable for development of Jizhong Energy Fengfeng Group.Upon the research in this paper,it is found that the company has the advantages including reasonable human resource organization structure,strong market adaptability and market exploration experience,certain market reputation,advanced production equipments,product price advantage and quality assurance,etc.The main weaknesses include inadequate implementation of internal management system,lack of supervision mechanism,lack of research and development capabilities,insufficient product diversity and stability,wide selling area,large management difficulty,etc.In this regard,this paper puts forward the marketing strategy suitable for Jizhong Energy Fengfeng Group,and suggests that Jizhong Energy Fengfeng Group can adopt product strategy,pricing strategy,promotion strategy and channel smoothing strategy to enhance its marketing level and realize the long-term development?...