Application Of Project Management In Zibo Countryside Electric Power Marketing

With the rapid development of rural electricity market in rural areas in China and of the electricity market reform continuously, the existing rural electric power market appeared many not the harmonious factor, these factors the same for the city of zibo the rural economy and agricultural production and rural life of the adverse impact of increasingly clear also, and even has severely affected the healthy development of the rural power market. Therefore, the study of rural electricity market in the city of zibo for an example, the problems in current electric power market to understand and grasp the main problems of rural power market, the influence of the main factors and the rural power market characteristics and reality based on demand, how to rural power market to make scientific planning and management system analysis and research.In the study, project management in the direction of the theory, through to the project planning concept, principle, method and the analysis of the process of project planning, in clear the basic connotation of the electric power marketing and its basic principle, and on the basis of the electric power marketing to determine the basic elements. On this basis, based on project management of electric power market planning and marketing and its model, and proposes the goal of marketing and management achievements marketing of managing by project idea and mode. This study shows that the project management in the target management and planning management is introduced into the electric power market planning and marketing, can guide enterprises to establish a more scientific market marketing project management mode. Once achieved a marketing of managing by project, the marketing activities of strategic goal, as a project and professional project management method, can carry on the management for enterprise to bring more economic profits.Meantime, under the guidance of the pattern of rural power of zibo city, through the demand of the market analysis, combining the city of zibo the reality of rural electricity market, and gives the rural electric power marketing strategy of zibo and measures, the measures for the enterprise put forward to solve practical problems not only provides the theory basis for similar research and also provide valuable reference.