| Performing the empirical research about enterprise’s employee satisfaction, exploring thevarious factors about employee satisfaction, finding the problems about the process ofenterprise development, studying thoroughly all sorts of ways to improve the employeesatisfaction, which should have great theoretical value and practical significance to improvethe enterprise management level and realize the enterprise leaping development.With the Abraham Maslow’s hierarchy of needs theory, David McClelland’s achievementneeds theory, Herzberg’s two-factor theory, equity theory of Adams and McGregor x, y, theoryas the guide, according to the actual situation of Rosenberger Asia Pacific electronic Co.,LTD., this paper has analyzed systematically the employee satisfactions of Rosenberger AsiaPacific electronic Co., LTD. with the empirical analysis method and the qualitative analysisand quantitative analysis methods. The sampling surveys of the employee satisfaction and thestatistics and demographic research have been carried out. According to the problems, theelements of success and empirical analysis result, this paper provides some suggestions topromote the employee satisfaction of Rosenberger Asia Pacific electronic Co., LTD.According to the logic relationship and structure, this paper is divided into three partsrespectively:The first part (including the first and second chapters) includes the design of overallresearch proposal, the sorting out of some basic theory and analysis. This part mainlyexpounds the research background, the research purpose and meaning, and gives a literaturereview about the related research in domestic and overseas. On this basis, this paper definesthe research thinking, determines the research methods. The connotation of employeesatisfaction is simply explained, and several famous theory about the employee satisfaction issummarized.The second part (including the third, fourth chapter) is about the basic analysis and theempirical analysis parts, so this part is the key parts. First of all, the effect factors of theemployee satisfaction of the comprehensive wiring enterprise are analyzed in details. Next,some managers and staffs are interviewed, and the key factors to influence the employeesatisfaction have been summarized. Based on above summarization, this paper designs themeasurement table about the employee satisfaction. Finally, the company’s employeesatisfaction has been empirically analyzed and studied in details. The third part (chapter5) is the conclusion, advice and research prospects parts. First ofall, based on the results of the theory analysis and empirical analysis, this part summarizes thewhole content of this paper, and the main conclusions of this thesis have done. Secondly,according to the research results, this paper puts forward the systems and suggestions topromote the employee satisfaction of Rosenberger Asia Pacific Co. Ltd., and point theinsufficient of this thesis and the future direction of the research.The main conclusions of this paper are as follows:(1) The sampling survey is performed in2011based on the different levels of staffs. There is atotal of1208, and1086is available, the recovery rate of questionnaire is89.9%. The highersatisfaction levels appear in the factors of the department internal management,communication and coordination, enterprise culture and career development. The factors ofthe work environment, compensation benefits are lower. And the factors of training andlearning, whole management level and the performance evaluation are in the middle.(2) The main factor which leads to lower employee satisfaction is the lack of competitivenessof the salary and benefits, and the worse services and quality of the working meals in thefactor of working conditions. Through the analysis the relationship between the differentpopulation index and employee satisfaction, it is found that different age employees, differentrank employees, different education degree employees, different service-length employeesand different department employees have different opinion on the employee satisfaction. |
