| With the development of Internet infrastructure, network technology and onlinevideo industry, the number of online video users increased year after year and netizensspend more time on online video, thus net citizens would rather spend time on Internetfeaturing interactivity and sharing than that on traditional one-sided communication TV.Comparing with traditional TV, online video is featuring diversity and more free towatch. What’s more, when cyber citizens watch online videos, they may do some socialsharing, for example, uploading, like, comment, discussing and sharing. Suchadvancement fundamentally changes the one-direction transmission pattern oftraditional TV media, therefore, users of online video transformed from passivereceivers to active disseminators and participants. This thesis is aimed at how socialsharing impact and perfect user experience of online video users on the perspective ofcommunication science. Besides, the author looks forward to the future of social sharingof online video. |
PDF Full Text Request