Fashion Story In The Starbucks

Fashion journals from90’s last century in the China started just a few decades into the lives of consumers. Fashion magazines and consumerism are closely linked, behind the magazine splendid content, hide a specific consumer advice. Fashion magazine is not a certain group of people only, the target audience positioning themselves for the empty middle class, but in fact it is open to all the audience, for readers who cannot reach the fashion magazine standard in the income and consumption level, their interpretation for magazine content and use as my topic.In Starbucks public reading room, a lot of magazines circulated in the reader,《COSMOPOLITAN》 magazine as a symbol of female periodicals is no exception, magazine readers positioning themselves for the high income, high consumer groups, but in public space for reading 《COSMOPOLITAN》 magazine become readily available. In this paper Starbucks observation sites, through individual interviews, outline the 《COSMOPOLITAN》 magazine outside the target audience of readers fashion story. The reader’s fashion idea was constructed in the editors to convey information, in the face of standard template magazine exquisite life, ordinary readers in the information selection and construction of self image has its own set of logic, in the fashion of the concept of practice on the road has not been editors thinking about, unable to reach the magazine the material world standard in the income and consumption levels of the situation, through the search for alternatives, the interpersonal relationship, cyber source and so on, this group of readers in the magazine unified fashion model in various ways, into my life. The same reading in Starbucks this public space, the specific reading place influence on readers is what? Different from the reading behavior,in the home or other places within the field of Starbucks, for receiving media contacts and information, what different effects and significance? In addition to fashion magazine itself, there are various forms of information sources, they exist for readers what it means, in particular reading space, in the face of a variety of information sources, for the reader’s consumption idea will produce what kind of impact?...