The Construction Of Women Image In Chinese Women Magazine In20Years

The changes and development of social culture influence the change of female image, but also affects the construction of media images of women. The female media in different historical periods of female image building media differ point, women how to build the image of women, this is this paper will study and solve the problem."Chinese women" magazine published in1939, is China’s first women’s magazine issue. This paper selects "Chinese women" magazine for20years (1991--2010) female character communication as research sample of constructing the female images, the statistical research methods, respectively from four aspects of industry and occupation characteristics of age characteristics, and level of education of "female image Chinese women" magazine construction, summarize "Chinese women" magazine in the development and change of the female image construction in20years. And by using the method of content analysis, summed up the "Chinese women" the image of women in the construction of core concerns and image content. The successful experience of construction of the final image of women in the "Chinese women" and challenges described.