| Spring Festival Evening is not the same "new year’s eve family dinner" to every people. It is a cultural brand, a spiritual sustenance and it placed the audience on past memories and hope for a better year ahead. But Inner Mongolian TV’s Mongolian Spring Festival Evening is the only one conducted by Mongolian in our country. As a grand gala to specific area audiences, it not only becomes a way to spread the art of Mongolian culture, but also an important window to let everyone know the Inner Mongolia. Since1979, the first Mongolian TV show has met with viewers, Spring Festival is not only passed a song and a dance, but also a hope and spirit in thirty years.Therefore, this thesis ties to sort out development status and cultural heritage of Mongolian TV Spring Festival Evening between years from2007to2012(following articles are short in2009).This paper is divided into three sections: introduction, theory and conclusions. The introduction mainly describes the overview and background of Mongolian TV and briefly presents the author’s research contents, research methods, writing ideas and innovations. This article made a sort research about Mongolian TV show from four aspects, which using content analysis, data analysis, features analysis and other methods. The first is to study the content and form of Mongolian TV show. The second is a study of characteristics through its content and form. Thirdly, it studies Mongolian TV show’s production, ratings, audience groups and other aspects from the perspective of Communication5W mode and the effect of Communication Science to the Spring Festival. Finally, we can draw conclusions based on the above studies, points out the shortcomings of the Mongolian TV Spring Festival Evening and give some personal suggestions and comments. The conclusion is to sum up the whole article, and hope the author’s research can make tiny help for the development of Mongolian TV Spring Festival Evening. |
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