Research On The Chang Of Characters In CCTV Spring Festival Evening Opusculums

In 1983,the first CCTV Spring Festival Evening was established and attracted much attention.As the highlight of the Spring Festival Evening,the stories and characters presented by the Spring Festival Evening have also attracted much attention.Firstiy,this article takes the characters of opusculus from 1983 to 2020 as the study object.Secondly,this study uses the literature research method,content analysis method,and comparative research method to analyze.Thirdly,the paper has five parts.The first chapter defines the concepts and delivers the specific probles what to be solved.The research samples and related indicators are explained.The second,third,and fourth chapters analyze and interpret the figures in the stages of 1983-1992,1993-2005,and 2006-2020 respectively.The fifth chapter summarizes the changes of the characters in the Spring Festival Gala from the vertical and horizontal aspects.The study found that the gender and age changes of the opusculus image are not obvious,and the gender ratio of men and women has remained at 6:4 in the three periods;the age distribution is also relatively even,and the image of the young and the middle is the second.It can be said that there has been almost no change;in terms of occupations,the personalities of the opusculus are relatively broad and average.Recently,as the development of the service industry,more and more characters of the opusculus are engaged in this industry.In terms of regions,There are fewer and fewer characters from the countryside in the opusculus.From the early rural characters more than the urban characters to the current urban characters,the characters from the countryside have almost disappeared.In terms of language,Mandarin has always been the main language,dialects have gradually dropped to disappear.In addition,after comparing the figures of the opusculus in the same period,it was found that the characters created by the opusculus of the Spring Festival Gala are all based on the "opusculus" and are mostly positive images.Anyway,the study finds that through the analysis of the characters of the Spring Festival Evening opusculus in different periods that the changes of the characters of the Spring Festival Evening opusculumsare not an alternating or simple replacement,but a superimposed process.The character image constructed in the Spring Festival Evening Essay has a deep-rooted relationship with the political and cultural forms and the country's leading values.The character image in the Spring Festival Evening Essay is actually the reproduction of the functions and symbols of various powers such as national ideology and material civilization.In the new historical stage,we look forward to the CCTV Spring Festival Evening,which is an important communication channel for the country's mainstream discourse,to present the image characteristics and stories of the characters more objectively and fairly,to guide the mainstream media,and to take the lead in telling Chinese stories.