Overseas Copyright Variety Show Localization Studies (2012, 2013)

2012ZheJiang TV “China good voice” made TV station focused on a major TVprogram introducing foreign model.2013as the introduction of copyright scramblemenacing year, not only from the increase in the number, it is the talent from all overthe civilian program types, aspects of outdoor reality show, singing competitions.In fact, the template class program was introduced into China more than tenyears, compared to the domestic original variety show, these " imported " program inan episode of creativity, stage scheduling, shooting on more mature techniques andoperations of the rich. After a variety show popular screen, often simply copynumber of television stations, plagiarism, but due to different national conditions,national values, different lifestyles, directly to the TV program has been verysuccessful in introducing foreign does not necessarily come to have a good effect,therefore, how a small space under copyright restrictions set in the program itself todo localization transformation, is particularly important.This article will be a very high degree of concern in recent years, the varietyshow targeted overseas copyright comparative analysis, the article is divided intothree main parts. The first part of the main overview of the content and features ofoverseas copyright variety show, and the second part is mainly to illustrate theseprograms through the selection, production and promotion of three dimensions is howlocalization transformation, and the last part of the basis of the previous chapterssummary localization strategies and innovative ideas.