The Research Of Chinese Spaceflight News’ Historical Evolution And Transformation

In1970China successfully launched the first artificial satellite "Dong Fanghong" No.1.In2013"Shen Zhou" No.Ten and No.three "Chang E"complete China’s first space lectures and lunar soft landing mission.That is to say,Chinese aerospace industry is becoming more and more powerful.It also challenges the technology and the level of Chinese spaceflight news.Chinese spaceflight news reports what began in "Dong Fanghong" No.1,has a history of more than40years.lt can be divided into three stages:source single phase("Dong Fanghong" No.1to "Shen Zhou" No.four),information opening period ("Shen Zhou"No.five and No.eight), the new media intervention period("Shen Zhou" No.nine to "Chang E" No.three).Overall, the degree of information openness increased gradually, and the concept of humanistic care can be internalized,also information technology popularization goal is increasingly clear,and Carnival style propaganda was replaced by rational analysis,moreover news report gradually realize the basic transition technology in the new media era.However,in the process of transformation,space news report in China face more serious dilemma.If a heavy light science spirit,national emotion and respect the mainstream "murmur" reporting bias,the conflict between the popular expression and media professional connotation of science and technology information center reported,and new social media qualities of traditional media running problems,highlights the China spaceflight news multimedia in communication the idea,news content and technology has many defects,affecting the smooth transformation and breakthrough.If the new media era China space news reports want to achieve successful break out of an encirclement,must implement the technology sophisticated information content of popular shows,both full of information technology, but also contains the strong life color and fashion taste.At the same time,we must rely on the new media technology platform and advantage,interested content,diversification of media and other means, then fuse of them.Finally,to cultivate professional journalists is also important.